• Internet Wars: Chrome overtakes Internet Explorer & Samsung beats Apple to mobile top-spot

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    Website analytics company StatCounter have revealed its latest report covering global trends of internet access and software popularity. Dubbed ‘Internet Wars’ the report contains two major power shifts: in terms of mobile internet access Samsung has overtaken Apple whilst Chrome have has stolen Internet Explorer’s browser crown. See below for a full break-down of the report:

    Mobile: Samsung & Chrome lead the way

    In terms of mobile vendors the changes have been somewhat expected. 12 months ago Nokia was the number one vendor for connecting to mobile internet but they’ve now dropped to third place as Samsung overtakes Apple by a small margin.

    In terms of mobile browser usage the global market shows Android’s default browser out in front with 29% compared to Safari’s 25%; but in the US and the UK the Apple products are clear leaders – taking 55% and 48% of the market share respectively.

    This is a direct reflection of mobile OS trends where Android are ahead globally (38%, up from 26% last year) but with the US and the UK showing a pretty clear preference for the iOS. In the US Apple takes 55% and Android 39%; in the UK Apple gets 48% and Android has 30%. The UK also proves to be a bit of a hold-out for Blackberry – holding on to a respectable 15% of the market.

    Browsers & Operating Systems: Internet Explorer beaten, but Windows remains dominant

    The browser wars have seen Google overtake Microsoft’s Internet Explorer for the first time in June this year, with Firefox and Safari taking third and fourth place respectively. Chrome took 34% of the market, compared to IE’s 32%.

    StatCounter’s report also took in the balance of power with operating systems, showing Windows 7 actually increasing its internet usage share to 51% despite the fanfare-launch of Windows 8. And 12 years after its launch, Windows XP is still hanging in there with 21% of the global market, comfortably above Apple’s consistent third-place OSX (over 7% share).

    In the UK specifically Windows 7 still keeps its top-spot with a 49% market share, but – unlike in the global market – Mac’s OSX takes second place with 11%, beating out Windows XP’s 10% share.

    It was also revealed that despite reports of Facebook’s declining appeal amongst teenagers the site has still managed to increase its market share – at least in terms of referall traffic, the metric that StatCounter uses.

    Social media: Facebook still king, though UK has a soft spot for Twitter

    Worlwide Facebook has increased its referral influence from 61% in June 2012 to 71% in June 2013. Other social networks still barely register on this scale – with StumbleUpon falling from 9% to 5%, Pinterest taking the number two slot with 8% and Twitter taking up third place with 7%.

    In the US Pinterest had a far more dominant position, climbing to a healthy second place in terms of referral traffic with 22% of the market share compared to Facebook’s 52%; whilst in the UK it was Twitter that took the number two spot, with 16% of referral traffic compared to Facebook’s 62%.

    However, it should be noted that referral traffic – whilst a useful metric – is by no means the be all and end all of social media influence.

    A recent essay by Ethan Zuckerman for the Atlantic pointed out that whilst Facebook may dominate in terms of user figures, the influence it create tends to be fairly insular – with links spread amongst individuals that are already friends. Zuckerman counterpoints this with Reddit – which is far less popular in terms of actual user figures but might be considered more influential as it manages to  spread content amongst strangers, reaching further flung areas of the web.

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  • 4 SEO Tips for Launching a New Website and New Brand

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    Launching a new website is hard. Launching a new brand with that new website can be downright madness.

    Just ask Moz. Or iAcquire. Apparently, 2013 is the year of the marketing agency rebrand, and I’m happy to announce we’re part of that list, too: Last week, 352 Media Group became 352.

    Those 2½ months spent building our new website and our new brand were the hardest I’ve ever worked in my life. They were also the most rewarding, and despite my incessant cursing, I wouldn’t trade it for anything. Why? Because look at the old site:

    Holy wow.

    Whenever you launch a site, everyone just sees the design change, but rarely do you see the behind the scenes – and I’m not just talking about design iterations, although there were probably 13 of those – work that goes into a new website. We’re assuming you’ve already redid your keyword and market research.

    That’s A Lot of Redirects

    Thankfully, the domain didn’t change, but the URL structure did change to directory style. I used Ruth Burr’s template for domain migrations, but made some tweaks.

    First, pull every single URL that’s on your root domain. I used both Screaming Frog and our database to make sure I wasn’t missing anything. Drop into Excel and start analyzing what’s going where on your new site.

    We work in agile web development, which accounts for short sprints of work (in our case, two weeks at a time) when at the end we’d be able to launch full functionally pieces of our website. Think of it like building a house one room completely at a time.

    Because this bad boy needed to be up before mid-July, the planned to launch with the Slim Fast version of our sitemap: A lot of pages weren’t going to exist yet, but they would soon. That meant a lot of pages of our existing site weren’t going to move yet, but they would.

    So, in addition to the 301s and 404s, I added a section of what was going to be in Phase II to make our support departments’ lives a little easier. I think it worked.

    Analytics

    I admit it: I didn’t remember to install the analytics code on our new site until 24 hours before the site launched. *Facepalm*.

    Seriously: Don’t forget it, but also, don’t settle for the basic version. There is so much more that you can see with a little customization, and you need to think about what makes most sense for you. For us, there were three big ones:

    • Enhanced in-page to see where people were clicking.
    • Page scrolling to see how far down people were going on our pages.
    • Event tracking to see how people interacted with our video.
    • Event tracking to see how often people clicked on our contact information.

    Sitemaps

    If your URLs are changing, so will your sitemaps. Don’t forget to generate a new XML sitemap and resubmit me that GWT to speed up indexation of your new site. We went the multiple XML sitemap approach, one of our main site and one for our blog.

    Holy Crap: We Aren’t No. 1 For Our Name

    That’s every SEO professional’s nightmare. We’re living that right now. We decided to change our name in January. In May, we took a match to our old site and started over from scratch. Around June, someone finally said “Hey, I wonder where we’ll be ranked with our new brand name.”

    Page 3. PAGE 3?!

    Logically, it makes sense. 352 is the area code of Gainesville, Florida, our headquarters and our namesake. Sure, we’ve been known simply as 352 (tree-five-two) for 15+ years both by clients and internally, search engines weren’t making that connection.

    Why would they? All of our brand links are 352 Media Group, and all of our content was 352 Media Group. We also don’t have nearly the social community that Moz does to blog, link and tweet the name change that would clued Google in sooner.

    While our new brand does come with a whole new keyword targeting – Pro tip: Start your new keyword research very early – I couldn’t care less about our exact-match anchor text until we’re showing up No. 1 for “352.” How do you do it? Pull your backlink using your favorite tool, go down and find all of the links with your brand name, and start contacting.

    Trust me: Start this process very early if you’re changing name, as in way before you officially launch. Start by reaching out to people who you know can queue up their change to go live on your exact launch date, for example, your author bio for any places you’re a contributor. Don’t forget to make sure your internal team changes any links they have on personal websites.

    I’m in the thick of this now, and you never really realize how many brand links you have until you’re staring at a 4-digit long Excel spreadsheet.

    Keeping Momentum Post Launch

    Last year, I went skydiving. There’s a moment about 30 seconds into your free fall where you convince yourself that the shoot should have opened by now, and this was going to be it. Then, the chord pulls, you shoot up vertically, and you feel the biggest rush of relief because you are, in fact, going to make it through.

    At 3:52 p.m. – see what we did there? – on July 16, 2013, I got that same rush from the launch of our site.

    And while the honeymoon of the new brand only lasted about 24 hours until my inbox was flooded with feedback, I needed that kick to keep up the momentum our team had with post-launch iterations.

    There will be things you don’t think of. There will be bugs you missed. There will be internal feedback that makes more sense. There will definitelybe user feedback you didn’t even know existed. You need an organized way to keep track of all of this.

    My agency used TFS and work through a backlog of items based off client priority and effort to complete the task. This helps us better see the cool things we want to do and where it lies based on priority.

    It’s not the most intuitive, and we’re searching for some something a little more user friendly, but it works well enough for now.

    If you’re going through a new site launch, I feel you, buddy. It’s long. It’s a pain in the ass. Sometimes, you just want to quit. It’s extremely difficult not to get discouraged, but the end result will be worth it.

    Don’t get disappointed if you forget something. There’s a lot to do, and we missed a few “Well, duh” things post launch, but it’s OK. That’s the beauty of constant iterations.

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  • Yahoo Acquires AdMovate To Increase Mobile Advertising

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    News about the acquisition of Yahoo is still a lot to buy the company from a small start-up like Summly to large and are known as Tumblr. Today Yahoo has officially announced that it has acquired AdMovate, a private company. AdMovate focus to the world of advertising on mobile devices, they develop a solution that will bring mobile advertising to the target behavior. AdMovate itself also has confirmed this news, but both Yahoo and AdMovate not want to inform the amount of the approved agreement.
    Now a team of technicians will AdMovate integrated with Yahoo advertising display team, based in Silicon Valley. Yahoo said that the acquisition is part of their move to invest more in technology advertising platform, so it will be easier for agencies and advertisers purchase. Yahoo CEO Marissa Mayer has even said many times that the company they represent the future of the mobile world so fair they are trying hard to improve their mobile services.

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  • This is the realization Stud Google, Moto X

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    Google not only successfully make the Android operating system, but apparently Google is also competing in the smartphone market plunge in collaboration with Motorola. This time I will make sure to introduce smartphone champion, Moto X on 1 August.
    Various leak is scattered, including what kind of form. A leaked disseminated @ evleaks, the usual Twitter account posted the leaked gadget show looks Moto X.
    Reporting from VentureBeat, Moto X design looks interesting, where the device has a 4.5 inch screen, while the kitchen spur MSM8960T of embedded processor Qualcomm Snapdragon dual core with 1.7 GHz technology. The RAM capacity of 2 GB.
    As for the power of the battery, Moto X is said to rely on the battery capacity of 1500 mAh, which is powered by a battery cover with Kevlar material which is safe on the back. While Android 4.2.2 Jelly bean in trust Google and Motorola as its OS.
    Plus always on listening features allow users to do voice commands without having to touch the Moto X. To run this feature, the user must activate the pass setting. Like Siri – that should say Hi Siri password first, the first command to be spoken is Ok Google Now, however, without having to press any buttons.

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  • Twitter Sync Book on All Platforms

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    San Francisco – For users who like to send Twitter direct messages (DM), now you can connect the message to all of your gadgets. That is, if the message has been read from the device, then the message will be marked as read messages anyway if users access Twitter with other devices.
    “For all platforms, you can now synchronize direct messages (DM) through the entire device and a Twitter account,” said technician Twitter, Josh Hyot. “When you read the DM on an Android phone or an iPhone, it will be marked as DM messages that are read in browser, desktop applications, tablet computers and other devices,” explains Hyot.
    Twitter announced the renewal on July 8, 2013. Sync it came into force on every platform in stages, according to Twitter. Other improvised ie, an increase in the search system and the mobile device connected to the Twitter tab for Mac.
    Improvisation was also up in search results. For example, when users search for a person, he could see the person’s full bio-data when using Android, iPhone or iPad. This feature can also be accessed via the web.
    “Preview this account makes Twitter users more easily and quickly find and learn more about the account to be searched,” said Hyot.
    If Twitter users shift the preview to the left, he could also see the account associated with the account in question. Twitter has also added a new indikatot in the search results that show twit associated with the user’s search. Thus, users can still learn things that are much sought after in Twitter.
    “At Twitter for iPhone, is now easier to reply twit twit with existing makers of the iPhone. Feature twit making it appear if the user chooses the option to see the details,” Hyot menyatkan.
    “Twitter users will more easily find the account you want to follow-through the new button on the navigation bar, so the iPhone’s features with Android apps. By clicking the icon, a list of accounts that may be of interest and relevant to users,” Hyot adds.

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  • UBT and U. Learning Solutions for System Development Education

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    JAKARTA – The education gap that occurred in Indonesia led to many obstacles in the implementation of teaching activities, especially for remote areas far from urban centers.
    Lack of infrastructure facilities and educators make the achievement of quality education in Indonesia less than the maximum. Supposedly the Communications Director of PT Surya Inti Word Tonny A. . Era in which the IT department, this issue should not have terjadi0.
    To meet the challenges of globalization in the era of fast-paced communication and transparency as today, required education system effective and efficient. One of these systems Ubiquitous Base Test (UBT) & Ubiquitos-Learning (U-Learning) Platform.
    Word is said Tonny A. UBT and U-Learning is introduced by the company North Star Developer’s Village (NSDevil) from Korea, is one of the solutions for the accelerated development of the education system is effective and efficient.
    According to him, with the innovation of new technologies such NSDevil, various limitations and problems in the teaching process can be overcome.
    “The application is not only Internet-based, but also expanded and facilitated by the ability beraplikasi using 3G wireless communication technology, or the network and mobile devices (smartphones) are already widely used in parts of the country people,” he said after signing the MoU between NSDevil cooperation with PT Solar Core Communications.
    The MoU was signed by CEO NSDevil Un Joo Lee, and Commissioner of PT Surya Inti Communications Honye Fauzia Aurelia.
    Tonny said that in the era of the IT department, Indonesia would not want to immediately implement a system of effective and efficient education. “This new system is the development of E-Learning has begun to be applied. E-Learning is limited to the Internet network. U-Learning while utilizing communication network of the vendor, without stuck on a PC or laptop, “he said.
    He explained that his company is considering cooperation with a number of educational institutions started elementary school, junior high, high school, and college. Education training centers, can also take advantage of this technology.
    “This technology is also appreciated by the Ministry of Education and Culture, which was considered to help bring about equality of education in Indonesia,” he said.
    Fauzia Honye Aurelia, Commissioner of PT Surya Inti Communications, adding the development in Indonesia since November 2012, has collaborated with the University NSDevil Pasundan Bandung, as a pilot project in penerapakan UBT and U-Learning.
    “From the evaluation of the first phase in June 2013, he said, showed significant results for students and faculty who have tested penerapakannya in the lecture, to semester exams,” said Honye.
    UBT Technology & U-Learning also applied in South Africa, Russia, Japan, and the Philippines. While in Korea has been applied since two years ago.

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  • Google Translate Presents Handwriting Features

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    California – Google Translate now comes with a new feature that allows users to translate handwriting, the handwriting input Google Translate. This feature supports 45 languages ​​handwriting.
    Of the 45 languages ​​available, Google provides one example of Chinese language handwriting. If users want to know the meaning of this article é ¥ º å??, Users simply select the Google Translate Chinese menu, and select the pencil-shaped icon to activate the language features handwriting. The user needs to do is describe the characters in the main panel features handwriting. Furthermore, Google Translate will do it.
    Previously, Google has presented the Google Translate feature for handwriting input devices with the Android operating system in December 2012. Then, in early 2013, the company renewed the browser engine Google Input Tools to desktop by adding a new virtual keyboard, editing method, and device for carrying handwritten translation into a web. Google recently announced later on Wednesday, July 24, 2013, as reported by The Next Web sites.
    Not surprisingly, Google first presented the new features of Google Translate on Android because this feature is more appropriate for mobile users with high activity.

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  • Revealed, Microsoft SkyDrive Allow Skype and Tapped

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    A document reveals how Microsoft is working with U.S. intelligence agencies to read messages from users, including helping the U.S. National Security Agency (NSA) secret unlock code Microsoft, Australia Guardian reported on Friday (07/12/2013).

    Confidential documents obtained by the Guardian of Edward Snowden, U.S. intelligence whistleblowers, said the level of cooperation between Silicon Valley and American intelligence agencies in the last three years.

    The document, among others, suggests, Microsoft helped the NSA to read the conversation at the new portal Outlook.com by giving the company secret code. NSA has access to Outlook.com including Hotmail before the messages are written in the form of a code (encrypted).

    Microsoft is working with the FBI this year that the NSA get easier access to the data warehouse via Prism SkyDrive which has 250 million users in the world.

    Microsoft is also working with the FBI to the intelligence agencies “understand” the issues that potential Outlook.com that allows users to use the e-mail alias for them.

    In July last year, nine months after Microsoft bought Skype, the NSA is proud to mention that the NSA has been able to increase the amount of video that they can access through Skype as much as three times through the Prism program. The materials obtained from Prism program routinely accessed by the FBI and CIA. One of the documents referred NSA has the name “team sport”.

    Snowden documents also reveal the tension between Silicon Valley and the Obama administration. Leading technology companies lobbying the government to be allowed to express the depth of their cooperation with the NSA to address customer concerns in terms of privacy.

    Corporate leaders are not trying to claim that they have collaborated and worked with intelligence agencies like NSA documents mentioned in the argument that the process is carried out according to the lawsuit.

    In a statement, Microsoft said, “If we increase the capacity (upgrade)-prudok and updating our products, we are not exempt from having to comply with applicable laws, both now and into the future.”

    Microsoft reiterated his argument that they provide the customer data “only in response to government requests, and we only serve the demand for specific address or identity”.

    Last June, the Guardian reported that the NSA claims to have “direct access” program through the Prism system leading internet companies including Microsoft, Skype, Apple, Google, Facebook, and Yahoo.

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  • Share Location, Google Maps Help Increase Accuracy

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    JAKARTA – Google recognizes that besutannya rudimentary mapping applications. Therefore, the company continues to update and even in this case involve the user. This was stated by Google Indonesia Country Head, Rudy Ramawy.

    “That’s when you make the trip? Maybe it’s been accurate. That’s why we have never held a ‘grand launch’ of our products, because the company is aware of updates and updates to keep going” Rudy said while responding to thoughts about the accuracy of the crew Techno Okezone Google Maps in Jakarta , overnight.

    “We are aware that our service is not completely perfect, but we continue to make updates. Indonesia with a wide geographical conditions is a challenge to deliver the best service,” he said.

    Furthermore, Rudy said that if the Android-based smartphone users to enable or diligently perform ‘share location’, it was very helpful software giant to improve the accuracy of its services. “Of course in this case we appreciate aspects of secrecy,” said Rudy.

    “If the big cities such as Jakarta, the accuracy of Google Maps can be relied upon. But if remote areas, we continue to provide the best possible experience. Many ways we are doing, Google Drive one of them,” said Rudy.

    Meanwhile, following the Google Maps that can be accessed offline in a number of countries, Indonesia Google promised that the service would go in Indonesia, but companies are reluctant to disclose when exactly the service that can be enjoyed.

    “A number of countries able to access Google Maps offline, and Indonesia are also included in the list will receive the service. Certainty but we do not know yet,” alluded Country Marketing Manager for Google Indonesia Krishna Zulkarnain.

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  • Google Maps for iPad Launched

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    Jakarta – After a week after Google Maps launched for Android users, the information technology company is now re-presenting feature map for iPad users. Google Maps 2.0 can be enjoyed globally since Tuesday, July 16, 2013.
    Features that are designed for use with the device’s larger screen choose the look with clearer images and soft colors.
    Just like the Android version, iOS-based applications include traffic information in real time. Google Maps 2.0 comes with Foursquare and navigation that includes information about a variety of places, including restaurants and shopping centers.
    This application actually has not been downloaded from the App Store could in their home country, the United States. Yet it can be downloaded for users in Asia.
    Google Maps before, they can be enjoyed by users of smart phones iPhone. Launch the application updates to follow up on complaints that come from iPhone users, especially iPhone 5 to Apple Maps. Users complained about the lack of accuracy especially on Apple Maps. Apple Management then apologized in writing to the users of the iPhone and iPad.
    Service on the map offers features traffic information, navigation, transit directions, satellite, road, indoor photos, restaurant reviews, and the integration of the Google profile. Unlike other Google apps made​​, this map is a special feature produced for the default operating system iOS. The application advantages are speed and small file size so it does not take much memory.

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